World Cup Player Value Tracker: Rising Stars and Big Movers at the 2026 Tournament

Tracking Top Talents at the 2026 World Cup

As the group stages of the 2026 World Cup unfold across North America, GOAL, partnered with eToro, keeps an eye on the market values of 10 standout young players. Watch how their prices shift amid the drama of the tournament.

Deniz Undav | VfB Stuttgart & Germany | £35m

Three years ago, Deniz Undav faced a career crossroads. Struggling for game time at Brighton behind players like Evan Ferguson and Danny Welbeck, he needed change. A loan to VfB Stuttgart turned permanent in 2024 gave him new life. In the 2025-26 Bundesliga season, Undav netted 19 goals, the highest for a German player after Harry Kane. Though not starting in Germany's 7-1 win over Curacao, he made a strong impact off the bench with a goal and assist in just 25 minutes. Stuttgart secured his contract before the tournament, likely saving them from a bidding war as he nears 30.

Current value: £35m (up £5m)

Ayyoub Bouaddi | Lille & Morocco | £60m

Eighteen-year-old Ayyoub Bouaddi stunned against Brazil in Morocco’s Group C opener, showing maturity beyond his three senior caps. His control of midfield against one of the world’s best teams drew attention from clubs like Arsenal and Real Madrid. He had already impressed in Ligue 1 last season, making this a breakout moment on the world stage. If he keeps up this form, expect a transfer scramble before the summer window closes.

Current value: £60m (new entry)

Bradley Barcola | Paris Saint-Germain & France | £65m

PSG face a dilemma with Bradley Barcola, one of France's brightest young forwards. At 23, he’s often benched behind stars like Khvicha Kvaratskhelia and Ousmane Dembele. Despite limited opportunities, Barcola showed his quality in the World Cup opener against Senegal by scoring shortly after coming on. With interest from many clubs, a strong tournament could push him into a starting role and spark transfer bids.

Current value: £65m (up £5m)

Nico Paz | Como & Argentina | £72.5m

Few know Nico Paz yet, but that might change soon. The midfielder, once released by Real Madrid, thrived in Serie A under Cesc Fàbregas, scoring 12 goals and helping Como reach the Champions League. In Argentina’s squad, he remains mainly a substitute, entering late in the win over Algeria. His role beside Lionel Messi shows promise, though his value slipped slightly during the early World Cup.

Current value: £72.5m (down £2.5m)

Enzo Fernandez | Chelsea & Argentina | £85m

Enzo Fernandez’s future at Chelsea remains uncertain amid managerial changes and no Champions League football. Signed for £106.8m in 2023, he remains a bright spot and a regular starter for Argentina, playing the full match against Algeria. Real Madrid is a rumored destination if he departs. Solid World Cup performances could increase his worth.

Current value: £85m

Yan Diomande | RB Leipzig & Ivory Coast | £90m

Yan Diomande has caught widespread attention with his dynamic displays in the Bundesliga. At just 19, the Ivorian forward has impressed in Ivory Coast’s 1-0 victory over Ecuador, repeatedly beating defenders. Leipzig is holding out for around £100m to sell, reflecting his rising stature and demand from Europe's top clubs.

Current value: £90m (up £10m)

Morgan Rogers | Aston Villa & England | £90m

England coach Thomas Tuchel faced a tough choice between Morgan Rogers and Jude Bellingham. Although Bellingham started and scored in the opener, Rogers has been key to Aston Villa’s recent successes including Europa League glory. Despite being overlooked initially, Rogers remains patient and ready for a big moment, which would boost his value among interested clubs like Arsenal and Liverpool.

Current value: £90m

Elliot Anderson | Nottingham Forest & England | £105m

Elliot Anderson’s rise has been swift, moving from Newcastle fringe player to a mainstay in England’s squad under Tuchel. Manchester's top clubs are vying to sign him, with transfer fees expected to surpass £100m. His polished display against Croatia at the World Cup only adds to his appeal.

Current value: £105m (up £5m)

Julian Alvarez | Atletico Madrid & Argentina | £115m

Manchester City may regret selling Julian Alvarez in 2024 for £85m. Now a potent attacker valued well over £100m, Alvarez draws interest from Arsenal, Barcelona, and Real Madrid. After a quiet World Cup opener, he aims to reclaim a starting spot and raise his price further.

Current value: £115m (down £5m)

Michael Olise | Bayern Munich & France | £135m

Bayern Munich secured a bargain when signing Michael Olise from the Premier League for about £50m in 2024. The winger has dazzled in both Bundesliga and Champions League action. His World Cup performances, including a stunning assist against Senegal, have boosted his market value and Bayern’s asking price.

Current value: £135m (up £10m)

Lamine Yamal | Barcelona & Spain | £195m

At 18, Lamine Yamal is arguably football’s most valuable talent. Despite carrying an injury into the World Cup, he featured in Spain’s goalless draw with Cape Verde and is expected to start against Saudi Arabia. His value dipped slightly after limited minutes, but his star potential remains undiminished.

Current value: £195m (down £5m)