Juventus Pursue Sorloth as Vlahovic Replacement

Juventus have moved decisively for Alexander Sorloth, reaching a full agreement with the Norway international and now turning the spotlight on Atletico Madrid to close a deal before the World Cup kicks off.

La Gazzetta dello Sport and Tuttosport both report that the Bianconeri have secured personal terms with the striker, who is ready to sign a contract worth €4m per season until 2029, with an option to extend to 2030. For a club staring at the imminent departure of Dusan Vlahovic on a free in June, the timing is no coincidence.

Sorloth Deal Accelerates Before World Cup

Juventus want this wrapped up quickly. The plan is clear: find Vlahovic’s replacement before the market gets crowded and before Sorloth’s value climbs any higher on the international stage.

Norway will make their World Cup debut against Iraq on June 17 (CET), and Juventus are working against that clock. The intention is to have an agreement in place with Atletico Madrid before the tournament begins, allowing the forward to focus on the national team with his future settled.

Atletico are open to selling. Their price tag sits in the €30m–35m range, a figure that reflects Sorloth’s strong reputation and interest from the Premier League. Juventus, though, are pushing to keep the fee below €30m and believe there is room to negotiate.

Atletico Talks and the Nico Gonzalez Factor

This is where the deal becomes more intricate. Juventus may have to show flexibility on another front to get their man.

Nico Gonzalez, who spent the 2025-26 season on loan at the Wanda Metropolitano, does not want to return to Turin this summer. Atletico are keen on a permanent move, and Juventus may be forced to offer a discount on the midfielder’s transfer to bring down Sorloth’s overall cost.

It is a classic modern trade-off: one outgoing player smoothing the path for the incoming centre-forward Massimiliano Allegri’s attack needs.

Medicals on the Horizon

Confidence in Turin is high. Even though the clubs have not yet shaken hands, Juventus believe an agreement with the Colchoneros will eventually be found.

If they manage to strike a deal before the World Cup, a Juventus representative will fly to the USA to oversee Sorloth’s medical tests ahead of the transfer. The logistics are already being mapped out; the club is acting as if the move is a matter of “when” rather than “if.”

For Juventus, the message is unmistakable: Vlahovic is on his way out, and they intend to have his replacement in place before the world’s eyes turn to Norway and a towering striker looking to prove he belongs on the biggest stage.