Everton Secures £20m Shirt Sponsorship with CMC Markets

Everton have landed a major new shirt sponsorship with CMC Markets that pushes their annual kit income beyond £20 million and hands David Moyes fresh financial muscle in the transfer market.

The financial services firm will become the club’s new front-of-shirt sponsor in a multi-year agreement worth around 30 per cent more than Everton’s previous main shirt deal. It marks a significant commercial step for a club trying to rebuild both on and off the pitch.

The uplift does not stop there. Everton’s new sleeve sponsorship with Stake, their former front-of-shirt partner, has also been upgraded by roughly 30 per cent, adding another layer of revenue at a time when every margin matters.

Club sources have made one promise: this money goes into the squad.

Moyes, back in charge and already reshaping the dressing room, is pushing hard to turn that pledge into players. Top of the list is Hayden Hackney, Middlesbrough’s influential midfielder and last season’s standout performer in the Championship. Everton are close to an agreement for the 22-year-old, a long-term target for Moyes who is understood to be keen on the move to Merseyside.

If Hackney represents steel and control in the middle, Tyrique George offers something different: pace and flair out wide. The Chelsea winger spent the second half of last season on loan at Hill Dickinson Stadium, impressing enough for Everton to consider triggering a £25m option to buy the England Under-21 international.

They are not prepared to pay that figure without a fight. Talks are under way with Chelsea as Everton try to drive the price down, using their strengthened financial position to negotiate rather than simply accept the original clause.

Behind the scenes, the CMC Markets contract is the latest piece in a wider commercial rebuild. Over the past year, Everton have stitched together a series of sponsorships, including a naming-rights agreement with Hill Dickinson for their £800m new stadium.

The shirts are now paying more. The stadium already has a name. The question is whether Moyes and the recruitment team can turn this off-field momentum into a squad capable of matching the scale of the club’s new deals.